Financially Fit Females is a campaign focusing on financial equality. Because (call us crazy) we think your finances should be as fighting fit as the next man’s. However, it’s fair to say that currently financial literacy is a crucial missing link that is holding women back from true equality.
The campaign, entitled Financially Fit Females, will be run across Bauer’s 36 media brands, including ELLE, Harper’s Bazaar, The Australian Women’s Weekly and Woman’s Day with a combined readership of some 7.5 million.
eS4W encourages you to visit the site, share with your family, friends and networks.
The Financially Fit Females campaign will drive 1 million actions to increase understanding and educate women around key issues:
- Financial and economic abuse; what it is and how to recognise it
- Savings and investments
- Maximizing super
- Being paid appropriately
- Navigating separation and divorce