- Do you need a "man over" kit?
- Do you need to look like this?
- The Man-Over Kit!
- The original commercial
-
- Do you need a "man over" kit?
- Do you need to look like this?
- The Man-Over Kit!
- The original commercial
“DON’T BE SHORT CHANGED?”
eS4W recognizes International Women’s Day 2011 as a celebration for all Australian women: a celebration of their advances in the political, social and economic realms over the last 100 years.. eS4W’s campaign for IWD centenary will focus on building awareness firstly of IWD itself, and secondly awareness of the Gender Pay Equity Gap in Australia. We believe awareness is critically low in the under 35s age group and hence the campaign will have a particular focus on women in that age group.
In order to raise this awareness eS4W will produce a 30 second commercial with the Screen Academy at Edith Cowan University, WA. The commercial will be based around “don’t be short changed“, a theme that already has some currency around the notion of pay inequity.The commercial will be produced in several formats for free to air TV, the Women’s Network Channel (“W”), U-Tube and eS4W Website. It will be available for download in order to gain wider distribution to member organisations of the Women’s Alliances.
Women under the age of 35 are the least likely to know about IWD, gender inequity and its effect on their lifelong economic security. This group will respond to a virtual media campaign which ultimately provides us with the extended audience that can include women and girls across the nation, including in regional and remote Australia. The commercial will alert them to the need for further action to progress women’s equal opportunity in the workplace.
Equal Pay Day
Wear RED on Equal Pay Day to symbolize how far women and minorities are “in the red” with their pay! Visit Equal Pay Day to find out more.
